Steaks and cocktails are classic for a reason and we embrace that with this updated look for Ruth’s Chris’ Happy Hour promotions and overall brand. It uses rich textures, colors and moody typography to give an exclusive and unique feeling to an everyday event. It keeps with the roots of the steakhouse while appealing to a younger more modern crowd.
Client - Ruth’s Chris Steak House
My Role - Art Direction, Graphic Design
Credits - Moxie, Burkelhagen (Photography)